How are you today?

If you aren't feeling like yourself or if you feel overwhelmed or scared…

... You are not alone

Aveeno Baby is working with the Maternal Mental Health Alliance (MMHA) to let parents know it’s OK to talk about their mental health. The reality is that at least 1 in 5 mums and 1 in 10 dads struggle, and yet most are doing so in silence. Together, we want to bring perinatal mental health out of hiding and see parents get the right support for them.

I want to let other mums know that they and their mental health matter, and they deserve to be well and happy.

Gill, mum from Aberdeenshire

Pregnancy and being a new parent can be really tough

It’s just as important to think about your mental health as well as your physical health during this chapter of your life.

Mental health difficulties during and after pregnancy are more common than many realise, more so than physical concerns like gestational diabetes or pre-eclampsia. This includes conditions you may have heard of, like postnatal depression, and some you might not have, like perinatal OCD or postpartum psychosis.

We know how frightening it can be, especially if this is happening to you for the first time, but we want to reassure anyone feeling unwell that with the right support, you can get better!

What's "normal"?

If what you're feeling or thinking is worrying you, speak to someone you trust as soon as you can. This could be a midwife, health visitor, GP, or friends and family.

Starting the conversation

If you don't want to speak to a healthcare professional, or someone you know, you could try a charity.

PANDAS offers hope, empathy and support for every parent experiencing difficulties with their emotional wellbeing or mental health. You can speak to their trained volunteers on the phone (0808 1961 776), over email, or even on Whatsapp.

See more charities

Not ready to talk?

Getting help as early as possible is the best thing you can do for you and your baby, but we know it can take time before you're ready to talk. For now, you could try:

Tips for staying well

Mums who have been where you are helped us put together some wellbeing tips.

Find tips

Hopeful recovery stories

Hear from mums who were unwell during/after pregnancy but got better with the right support.

Read stories

Resources for you

The MMHA Resource Hub has some self help tools and information to help you look after yourself.

Take a look


Help us to help others

Pop into your local Superdrug store (or online), pick up anything from the Aveeno Baby or Aveeno Kids range and 20p will go to the Maternal Mental Health Alliance!* Alternatively, you can make a direct donation. Either way, you'll be helping us ensure that new and expectant mums who experience mental health problems can access compassionate care, when and where they need it.

Donate today

*Johnson & Johnson Ltd will donate 20p to the Maternal Mental Health Alliance for every Aveeno Baby and Kids product sold in Superdrug (online and instore) in the UK between 24.04.24 and 18.06.24. Maternal Mental Health Alliance is a registered charity (England & Wales – 1178152)