Peeps are the only UK charity supporting those affected by HIE (Hypoxic-Ischaemic Encephalopathy). This is a lack of oxygen/bloodflow to the brain of an infant, usually just before during or shortly after labour, that can cause injury.

Peeps was set up in 2018 by Sarah & Steve. The name came from friends who affectionately referred to their daughter Heidi as “Heidi-Peeps”.