Maternal Mental Health Matters Awareness Week 2021

Maternal Mental Health Awareness Week 2020

What is Maternal Mental Health Awareness Week?

Maternal Mental Health Awareness Week is a week-long campaign dedicated to talking about mental illness during and after pregnancy.

It’s all about raising public and professional awareness of perinatal mental illness, advocating for women affected by it, and helping them access the information, care and support they need to recover.

When is Maternal Mental Health Awareness Week?

Monday 4th May – Sunday 10th May

Who is it organised by?

The week is organised and led by MMHA member, the Perinatal Mental Health Partnership UK (PMHP UK), who launched the first ever UK Maternal Mental Health Matters Awareness Week in 2014.

Things this year have been a little different due to Coronavirus, and PMHP UK had planned to postpone the awareness week. However, after consultation with support groups, parents and professionals supporting families, the week will go ahead, but with a revised COVID-19 focus.

What is this year’s theme?

The theme this year will be ‘Supporting mums during difficult times’.

This theme enables PMHP UK, and the wider community, to provide a supportive platform to reassure families, signpost them to vital resources and offer safe support; something that is needed now more than ever.

Daily themes

Each day will be themed and have its own unique hashtag:

Monday 4th May - What is maternal mental health?
An overview of the different illnesses that affect women in the perinatal period.

Hashtag: #pmhpwhatismaternalmh

Tuesday 5th May - What good support looks like
Support can be wide ranging from advice and help from health care professionals, medication, therapy, help from the voluntary sector and safe peer support.

Specifically, the focus will be on alternative support options within the COVID-19 period.

PMHP UK are also encouraging charities, local peer support groups and services to share their details on social media so families know what support is available across the UK. This could include details of the service, contact information, the areas they cover, information on safeguarding policies, training and supervision they have in place for staff and volunteers.

Hashtag: #pmhpaccessingsafesupport

Wednesday 6th May - World Maternal Mental Health Day
PMHP UK’s theme for the day will be ‘The Village’, focusing on how we can all work together to remove barriers to services so all mums who need specialist support can access it.

Hashtag: #pmhpthevillage

Thursday 7th May - What support is available for friends and family?
A particular emphasis will be placed on what is available during the COVID-19 period.

Hashtag: #pmhplookingafteryouandyours

Friday 8th May - Recovery
The end the week will focus on recovery and how it can look different for each person but with the message that it can and does happen.

PMHP UK will be encouraging a virtual ‘Positivity Pot’, publishing and sharing articles, blogs and vlogs about recovery, looking ahead to the future and self-care.

Hashtag: #pmhppositivitypot

Saturday 9th and Sunday 10th May - Reflection
The weekend will be spent resharing and amplifying the work of the perinatal community and all they’re doing to support women and families.

Online activities


Following on from the success of the last three years, Rosey from PNDandMe, also a member of PMHP UK, will be running #PNDhour on Wednesday 6th May at 8pm.

Find out more about #PNDHour

You can follow Rosey on Twitter @PNDandMe and details of the subject to be covered will be announced shortly

Facebook Lives

PMHP UK will have a full series of interactive live video sessions, run from their Facebook page, focusing on maternal mental health:

Each day will be themed and have its own unique hashtag:

Tuesday 5th May at 11am – Signs, Symptoms and what we can offer you
Join this facebook live from the Association of Postnatal Illness (APNI) office to learn about postnatal illness and the help and support they can offer.
Wednesday 6th May at 2pm – Improving access to maternal mental healthcare in the South Asian Community
Deputy manager of Roshni2, Farah Lunat will discuss the barriers and challenges South Asian women report when experiencing postnatal mental health difficulties. A discussion will be had on how South Asian mums specifically can be supported and what healthcare professionals and the community should be mindful of.

PMHP UK will also be running a session on Facebook with fellow MMHA members Action on Postpartum Psychosis and collaborating on content with the Institute of Health Visiting and Tommy’s. More details on these will be announced shortly.

People watching the live sessions will be able to interact with the hosts, ask questions and they will be available permanently to playback via their facebook page.

There will also be watch sessions of previous awareness week Lives, including the following topics:

    • Perinatal OCD
    • Getting support from Healthcare Professionals
    • An overview of Postpartum Psychosis
    • Young mums and their mental health and wellbeing
    • The influence of BAME maternal community groups and mental wellbeing
    • Breastfeeding and antidepressants
    • Post-adoption depression
    • Peer Support in the perinatal period
    • Engaging with health care professionals and accessing peer support
    • Recovery and talking to your children about your illness
    • Dads and mental health

Resources you may find helpful

  1. A directory of maternal maternal mental health support services during COVID-19, with an overview of the illness, symptoms and resources from PMHP UK member, Eve Canavan
  2. Support for women and families
  3. MMHA members’ COVID-19 perinatal mental health guidance for health professionals and parents

What can you do to get involved?

  • Follow PMHP UK on social media:




  • Use the #supportingmumsduringdifficulttimes and #maternalmhmatters hashtags on social media when referring to the week and the daily specific hashtags if relating to the daily theme
  • Tag PMHP UK in any posts during the week
  • Highlight what your organisation/charity/support group does to help families affected by perinatal mental illness, with particular reference with how you are offering support during the COVID-19 period.

Media requests

PMHP UK are more than happy to support media requests and will promote your activities for the week! Contact them via